乘势旺季流量高峰，斩获销售佳绩 ！

携手全美第一大零售商，乘势旺季流量高峰，斩获销售佳绩  

| 借助各种洞察、技巧和最佳做法，与零售优惠活动期间在沃尔玛平台寻找超值商品的消费者建立联系  

从夏季到旺季销售，以及期间的所有大型快闪活动，沃尔玛消费者都会在沃尔玛购物，寻获超值优惠。2   

在其他零售商进行大促之时，消费者纷纷来到沃尔玛进行比价，促使沃尔玛电商平台的线上流量激增。3  

各品牌利用沃尔玛专有的消费者洞察和可行的最佳做法，创建媒体策略和广告活动优化方案，向沃尔玛消费者展示商品，把握流量激增时机，促进销售快速攀升。  

Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024.3Walmart first-party data, Mar. 2024.Reflecting July 10–13, 2023."Walmart July 2023 deal event" dates were July 10–13, 2023.Q2 dates were May 1–July 31, 2023.*Search Impression volume reflects full week of July 8, 2023.  

| 不错过任何零售商推出的零售优惠活动商机，与消费者建立联系 

70%的沃尔玛受访消费者表示鉴于当前的经济形势和对通货膨胀的担忧，通过零售优惠活动节省开支对他们非常重要。1  

Source: 1Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024.  

2023年，沃尔玛在10月份推出优惠活动，吸引大量消费者浏览沃尔玛电商平台和App，近一半的沃尔玛消费者提前开始旺季购物。4在零售优惠活动期间购物的消费者会在沃尔玛搜索商品，以寻获其他时间通常不会购买的商品超值优惠。2  

81%的消费者选择在沃尔玛零售优惠活动购物，因为沃尔玛的商品物美价廉  

60%的消费者表示，他们参加零售优惠活动主要是为了购买推迟购买的商品  

消费者希望在零售优惠活动中购买（以节省开支）的热门商品如下：  

（1）61% Apparel服饰、鞋履&箱包配饰  

（2）59% Home家居用品（例如家具、装饰、床上和洗浴用品）  

（3）56% Electronics电子产品（例如电视、电脑等）  

（4）50% Food, snacks & beverages食品、零食&饮料  

商品推荐  

如需参与优惠活动，请使用特定关键词投放手动广告和提供季节性商品。通过链接至品牌推广广告(Sponsored Brands)的目标品牌店页面来提升消费者互动，并通过视频推广广告(Sponsored Videos)在沃尔玛平台和沃尔玛App的显眼广告位突出展示主要商品。  

Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024.4Walmart Holiday Cards & Gifts Lookback Survey, first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, March 2024.Study conducted by the Walmart Connect Media Insights Survey team.  

| 与极有可能在沃尔玛优惠活动期间购物的新老消费者建立联系  

有关活动为沃尔玛电商平台带来巨大流量。3许多零售商每年都会推出各种零售优惠活动，而沃尔玛仍是消费者比价寻优的可靠平台。2通过策略性的广告位投放和规划，沃尔玛助力卖家把握旺季流量高峰，斩获佳绩。沃尔玛解决方案精准契合卖家需求。不论卖家预算或业务目标如何，Walmart Connect沃尔玛广告都能为卖家提供有效的解决方案，助力取得出色业绩。  

85%的消费者表示，他们今年可能会在零售优惠活动（例如零售商和其他供应商举办的优惠活动）期间购物  

79%的消费者表示，他们今年可能会在沃尔玛任何优惠活动购物  

商品推荐  

通过品牌店和货架建立您的品牌形象。品牌店是一个始终在线的可见虚拟店铺，您可借此讲述您的品牌故事、推广商品并扩大触客范围。使用品牌店或货架作为付费沃尔玛站内展示广告(Walmart Onsite Display)、品牌推广广告(Sponsored Brands)和站外展示广告(Offsite Display)的落地页。  

Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024.3Walmart first-party data, Mar. 2024.Reflecting July 10–13, 2023."Walmart July 2023 deal event" dates were July 10–13, 2023.Q2 dates were May 1–July 31, 2023.*Search Impression volume reflects full week of July 8, 2023.  

| 了解消费者当下的行为模式，以及怎样利用有高购买意向的消费者为沃尔玛电商平台带来的流量增长 

65%的沃尔玛受访消费者表示，他们会花更多时间比较不同零售商的价格2  

41%的沃尔玛受访消费者会因为商品物美价廉，在活动期间购买了计划外的商品，或者冲动购买2  

在最近一次优惠活动期间，沃尔玛电商平台和App销量增长+9%3  

卖家可以通过优惠活动的机会展现其商品物超所值，尤其是在所有零售商的消费者都在精打细算，希望节省开支的情况下。  

通过精心规划、策略性的广告位投放和吸引眼球的广告消息，把握这次购物季的独特商机，吸引消费者并推动销售转化。  

详情请查看：Ads Center

Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception", Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024.3Walmart first-party data, Mar. 2024.Reflecting July 10–13, 2023."Walmart July 2023 deal event" dates were July 10–13, 2023.Q2 dates were May 1–July 31, 2023.*Search Impression volume reflects full week of July 8, 2023.